I take time every day to post on my fav social media platforms, my fan page, and on my blog. I want to show my work, what I'm doing each day, give value, and also engage with my followers.
I work really hard to comment on each comment and reply to every message. I want my followers to know that I care and that I appreciate them. It can be difficult some days cuz things come up or I get a lot in one day, so I occasionally miss a few, but not often. This was hard for me to learn because I'm naturally shy, so this was a feat for me.
Showing your work, documenting your day, and engaging with your audience builds rapport and trust. If you don't have those two things, your business will not survive.